I am neither a historian, decent author or a journalist and the chances are, unless there is a link or reference to somewhere else, the perpetrator is your's truly-Renaud Sarda.
I created this blog as a focal point, to arm friends and people with arguments and facts that they could perhaps use to counter the anti- Israel propaganda, biased media and Israel boycott campaign.
I am a Zionist and a proud Sephardi Jew who will fly the Israeli flag, and defend whatever Israel does.
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Friday, 14 January 2011
The Bay and AHAVA: A Marketing Decision
Toronto, January 13, 2011
Last week, after a regularly-scheduled review of the products it offers, the Hudson's Bay Company (HBC) discontinued sales of AHAVA beauty products, primarily because of sales results which had been declining for several years.
Although this decision was made by HBC solely for commercial reasons, it occurred at the same time as an aggressive campaign by several groups advocating a boycott of AHAVA products. At no point did political considerations enter into the exercise of HBC's business judgment. HBC has made it clear that it has not "bowed to political pressure" in the past, has not done so now and will not do so in the future. HBC neither subscribes to nor endorses politically-motivated boycotts of merchandise from countries with whom Canada has open and established trading relationships, including Israel.
AHAVA products will soon be reformulated and redesigned as a totally changed brand. The new AHAVA products will be ready by mid-spring and is planned to be re-launched at HBC stores across Canada. We encourage consumers across Canada to purchase those products as soon as they are available.
Bonnie Brooks Chief Adventurer and CEO, The Bay
Moshe Ronen National Chair, Canada-Israel Committee
Sara Saber-Freedman Executive Vice President, Canada-Israel Committee,