Toronto, January 13, 2011
Last week, after a regularly-scheduled review of the products it offers, the Hudson's Bay Company (HBC) discontinued sales of AHAVA beauty products, primarily because of sales results which had been declining for several years.
Although this decision was made by HBC solely for commercial reasons, it occurred at the same time as an aggressive campaign by several groups advocating a boycott of AHAVA products. At no point did political considerations enter into the exercise of HBC's business judgment. HBC has made it clear that it has not "bowed to political pressure" in the past, has not done so now and will not do so in the future. HBC neither subscribes to nor endorses politically-motivated boycotts of merchandise from countries with whom Canada has open and established trading relationships, including Israel.
AHAVA products will soon be reformulated and redesigned as a totally changed brand. The new AHAVA products will be ready by mid-spring and is planned to be re-launched at HBC stores across Canada. We encourage consumers across Canada to purchase those products as soon as they are available.
Bonnie Brooks
Chief Adventurer and CEO, The Bay
Chief Adventurer and CEO, The Bay
Moshe Ronen
National Chair, Canada-Israel Committee
National Chair, Canada-Israel Committee
Sara Saber-Freedman
Executive Vice President, Canada-Israel Committee,
Executive Vice President, Canada-Israel Committee,
for the BUYcott Israel Team
No comments:
Post a Comment