This month, the Hudson Bay Company (HBC) have discontinued sales of Ahava cosmetic products. Ahava is an Israeli company that has been a target of the Palestinian campaign for Boycott, Divestment and Sanctions (BDS) against Israel.
HBC was the main retailer in Canada that carries Ahava's line, and has been targeted by a number of Palestine solidarity group over the past 18 months. Many participated in the campaign across the country, including Tadamon in Montreal, the Coalition Against Israeli Apartheid in Toronto, with Canadians for Peace and Justice in the Middle East being the latest group to join in.
HBC's decision was seen as a major BDS victory, and is being widely celebrated by BDS activists. After receiving a deluge of angry pro-Israeli e-mails and supportive pro-Palestinian e-mails, HBC partnered up with the Canada-Israeli Committee (CIC) to issue a joint statement announcing that the discontinuation of Ahava was a business decision, not a political one.
In addition to revealing that Ahava sales have been declining for some time, and admitting that it was not profitable to carry their products, HBC also affirmed their support for Israel and promised to launch a reformulated Ahava line the spring. Pro-Israel groups quickly declared victory and proclaimed that HBC made a business decision that had nothing to do with BDS.
A debate is now taking place within the BDS movement about whether the HBC decision is a victory. We believe that it is, and here's why.
Ahava: a major international boycott target
In 2005, over 170 Palestinian civil society organizations endorsed a call for Boycott, Divestment and Sanctions against Israel until it complies with international law. All Israeli companies profit from and contribute to Israeli apartheid and are therefore targets of the BDS campaign.
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