Each box contains three honey candies, detox patches, and the text of the law stating the penalties that apply to people who express anti-Semitism publicly.
The poster of the campaign features a doctor wearing a white coat and stethoscope brandishing a box of pills that reads: “Antisémitox, the first treatment against anti-Semitism.”
The man behind the campaign is Frank Tapiro, a former consultant of former president Nicolas Sarkozy.
OJE President, Jean-Claude Zaret, said of the new campaign: “we talk a lot about Jewish humor, so why not use it to protect the Jewish community?”
The new “drug” can be purchased online for 5 euros ($6.11). All proceeds from the campaign “will finance the struggle against anti-Semitism,” the OJE said.
French Interior Minister Bernard Cazeneuve admitted last week that “anti-Semitic acts and threats in France have increased by well over 100 percent in the first 10 months of the year.”