When the Brits tune in to Sky News on Thursday for coverage of the country’s closely-fought general election, they’ll be watching broadcasters courtesy of technology developed by Israeli company LiveU.
Kfar Saba-based company LiveU offers a remote uplink solution for broadcast-quality video without the need for a satellite or a wired Internet connection.
Instead the technology, which has already been used by broadcasters to cover sporting events like the Olympics and the World Cup, uses cell networks to beam images around the world.
For the election Sky News will be posting staff at around 270 key locations across the country to cover results as the returns come in and will use LiveU’s technology to broadcast.
John Ryley, head of Sky News, said the coverage planned for Sky will be “the most exciting campaign and election night for decades.”
LiveU, which is headquartered in New Jersey, was founded in 2006 and today has hundreds of clients in about 60 countries worldwide.
The BBC turned to LiveU to cover the Queen’s visit to Ireland in 2011, and the Olympics in London in 2012. Last year, some 30 organizations used it to broadcast the FIFA World Cup.
It’s also been used for elections in India, Sri Lanka and Greece.