I am not an historian, decent author or a journalist, and the chances are that unless there is a link or reference to somewhere else, the perpetrator is yours truly – Renaud Sarda. I created this blog as a focal point, to arm people with arguments and facts that they can perhaps use to counter biased media reporting and anti-Israel propaganda, and to help counter (BDS) campaign. I am a Zionist/Sephardi/Jew who will fly the Israeli flag, and defend whatever Israel does.
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Thursday, 3 July 2014
Palestine activists celebrate as SodaStream shuts UK store
Article from Palestine Solidarity still be confirmed !!!
Supporters and opponents of SodaStream’s occupation profiteering rally outside EcoStream store in Brighton, UK, February 2014.
PSC’s campaign to stop John Lewis stocking SodaStream products includeddirect communication with John Lewis chief executive Andy Street, urging him to put ethical trading before profits.
Complicity in occupation
Sarah Colborne, director of Palestine Solidarity Campaign, said in a media release: “The news that SodaStream is closing its main UK store and that John Lewis is taking SodaStream products off its shelves is a major success for the boycott, divestment and sanctions movement.”
“SodaStream, by locating its factory in an illegal settlement and contributing financially, through taxes, to that settlement, is complicit in Israel’s occupation of Palestinian land,” Colborne added.
SodaStream’s manufacturing plant is located in the Israeli settlement of Maaleh Adumim, one of the biggest in the occupied West Bank. Israel’s settlements are illegal under international law.
Seven Palestinian villages were destroyed and their inhabitants displaced in order to build the Maaleh Adumim settlement.
In 2013, a Palestinian Bedouin who was cleansed, along with his family, from his land, to make way for Maaleh Adumim,told Corporate Watch:
“We are not allowed to go near them [the factories]. They took our livelihood to build them and we got evacuated for them to build their factories. After they built them there were no resources to live from for us. The gains are nothing compared to what was lost. They destroyed our lives and then gave a few people a job. It is nothing.”
The Israeli government is using SodaStream as part of its “greenwashing” campaign – an attempt to distract the world from its occupation of Palestinian land by turning attention to its allegedly environmental credentials.
A huge poster that was on display in Tel Aviv’s Ben Gurion Airport last year advertised the green benefits of using a SodaStream machine to carbonate water and thereby eliminate the need to buy plastic bottles of fizzy drinks.
However, effective BDS campaigning has stumped the Israeli government’s efforts in the UK.
Brighton and Hove PSC issued a statement which said its campaign “has taken the message about human rights abuses in occupied Palestine to the people of Brighton, and their response has been fantastic. They have made it clear that they do not want businesses from illegal Israeli settlements trading in their town.”
“The closure of SodaStream’s so-called flagship UK store in Brighton is just one step in a campaign to send a clear message to the Israeli government and the international community that, at the grassroots level, people of conscience are taking action to force Israel to comply with international law and to bring about justice for the Palestinian people,” the statement added.
“We give notice to the other stockists of SodaStream products in the city that we will continue to take the message about SodaStream to the people of Brighton on behalf of the Palestinian people. Congratulations to the people of Brighton and Hove, who can tell the difference between ethical and unethical.”
PSC also said it would continue to campaign nationally to persuade other retailers, including Argos and Sainsbury’s, to stop selling SodaStream.
Colborne, in PSC’s media release, added: “Palestinians should have the right to their own state, on their own land, to create their own factories and jobs, and run their own economy. Israel’s settlements, eating up the West Bank, deny them that right.”
“The double blow dealt to SodaStream this week should serve as a warning to other settlement companies – their business is not wanted here,” she added.
“And UK retailers should note John Lewis’ decision to ditch SodaStream, and take heed of UK government business guidelines which warn companies of the potential reputational damage of trading with settlement firms.”